So why have so many English football teams embraced O-buds earphones as part of their branding strategy ? This is probably best summed up by one of our clients..... " Its a breath-takingly simple idea"
Amongst our clients, including Aston Villa, Derby County, Notts Forest, Wolves, Birmingham City , Ipswich Town etc. this "simple idea" has satisfied a multitude of requirements. The O-bud earphones carrying the team colours, name and logo make a perfect retail opportunity for the profitable football club shop and web-shop.
For any proffessional football club, branding is crucial, an "invisible" football team is as effective as a locking the Goalkeeper in the cupboard on match day.
Brand awareness filters into every area of the football clubs existence, we have realised this by the multitude of ways our earphones have been used as Corporate hospitality gifts, Loyalty rewards, Staff promotions, Club Events, and by sponsors of the club. (Castrol Oil recently commissioned O-buds earphones for their involvement in the Brasil 2014 World Cup.)
There is an interesting trend emerging amongst clubs all over Europe. The introduction of wi-fi within the stadium. An example of this can be seen at FC Københavns Parken stadium.
( FCK - Main Sponsor Carlsberg - Danish brewery
Kit Sponsor, Match and leisure clothes: adidas Shoes and boots: adidas.
Achievements :Danish league .Winner: 2013, 2011, 2010, 2009, 2007, 2006, 2004, 2003, 2001, 1993 Runner-up: 2012, 2005, 2002, 1994 Third place: 2008, 1998.)
PARKEN and TELIA, the mobile and Broadband giant brokered an historic deal, the first of its kind in Scandanavia. An agreement that sets new standards for experience in PARKEN .
"Telia is already a sponsor of the installation and operation of the largest wireless network in Parken , which means that all PARKEN guests can enjoy free WiFi from 1 July . "
(courtesy of the FCK website)
As a fan, what better interaction can you experience than with watching the game live, but then perhaps watching & listening to an action replay within seconds on your mobile phone?
This trend is well underway in the English Premiership, and hence why the request for information about personalised O-buds earphones is very strong. The value of an additional income stream is attractive and visually welcoming, as fans travel to and from the game wearing their club branded earphones.
If this article is of interest to anyone, it might be to football clubs, or maybe Handball Clubs, or Ice Hockey, Cycling Teams, etc, etc
Regards O-buds.dk earphones
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