HOW DOES THIS HAPPEN IN MY POCKET  ???....

Ever wondered how this keeps happening ?

I'm sure the “tangling up of earphones” must have made it to your “the most intolerably irritating things in the world” list very easily. We keep our earphones in our bags, pockets, etc. always to find them all tangled up when checked upon later. And this leaves us with the question: Why does this happen? You might have to straighten your earphones out yourself but we’d take the pleasure of straightening this question out for you.As much as it may surprise you, there is a whole mathematical discipline, which they call “the knot theory” which deals with the issue of the types of knots that get formed in storage. Studies have identified more than a 100 types of knots that happen in your pocket. In over 3400 different trials (Spontaneous knotting of an agitated string, Dorian Raymer and Douglas Smith), it was found that the probability of knot formations in earphones kept in the pocket is sky-high and each time a new type of knot is formed. It's not very probable that you would come across the same type of knot twice.

Why are the Danes so happy ?....

The first World Happiness Report, commissioned for the UN Conference on Happiness, held in April 2012, drew international attention as a landmark first survey of the state of global happiness. title of your first image post. Great looking images make your blog posts more visually compelling for your audience, and encourage readers to keep coming back. 

The Report shows the major beneficial side-effects of happiness. Happy people live longer, are more productive, earn more, and are also better citizens. Well-being should be developed both for its own sake and for its side-effects.  

This is not the first time the Danes have been awarded this prestigious title. Back in 1973, the European Commission decided to set up a ‘Eurobarometer’ to find out about issues affecting its citizens. Since then member states have been surveyed about well-being and happiness. Amazingly Denmark has topped the table every year since 1973.Professor of Economics Christian Bjørnskov from Aarhus Business School knows all about happiness, he even wrote his PhD on the subject.

“The happiness surveys normally ask people to evaluate their lives. Research show what makes the Danes so happy is that they are very trusting of other people they don’t know. Trust helps make people happy. Also just as importantly, Danes feel empowered to be able to change something in their life if they don’t like it,” he says.“The great thing about Danish society is that it doesn’t judge other people’s lives. It allows them to choose the kind of life they want to live, which is sometimes not always possible in other countries, so this helps add to the overall satisfaction of people living here,” he adds.It also seems the Danes attitude to money is refreshing different from other countries.

 Money is not as important in the social life here, as for example Britain and America. We probably spend our money differently here. We don’t buy big houses or big cars, we like to“ spend our money on socialising with others,” concludes the Professor.

So what football team are you listening to ?

So why have so many English football teams embraced O-buds earphones as part of their branding strategy ? This is probably best summed up by one of our clients.....                                                                                                                                           " Its a breath-takingly simple idea"

Amongst our clients, including Aston Villa, Derby County, Notts Forest, Wolves, Birmingham City , Ipswich Town etc. this "simple idea" has satisfied a multitude of requirements. The O-bud earphones carrying the team colours, name and logo make a perfect retail opportunity for the profitable football club shop and web-shop. 

For any proffessional football club, branding is crucial, an "invisible" football team is as effective as a locking the Goalkeeper in the cupboard on match day.

Brand awareness filters into every area of the football clubs existence, we have realised this by the multitude of ways our earphones have been used as Corporate hospitality gifts, Loyalty rewards, Staff promotions,  Club Events, and by sponsors of the club. (Castrol Oil recently commissioned O-buds earphones for their involvement in the Brasil 2014 World Cup.)

There is an interesting trend emerging amongst clubs all over Europe. The introduction of wi-fi within the stadium. An example of this can be seen at FC Københavns Parken stadium. 

( FCK - Main Sponsor Carlsberg - Danish brewery

Kit Sponsor, Match and leisure clothes: adidas Shoes and boots: adidas. 

Achievements  :Danish league .Winner: 2013, 2011, 2010, 2009, 2007, 2006, 2004, 2003, 2001, 1993 Runner-up: 2012, 2005, 2002, 1994 Third place: 2008, 1998.)

 PARKEN and TELIA, the mobile and Broadband giant brokered an historic deal, the first of its kind in Scandanavia. An agreement that sets new standards for experience in PARKEN .

"Telia is already a sponsor of the installation and operation of the largest wireless network in Parken , which means that all PARKEN guests can enjoy free WiFi from 1 July . "

                                                                    (courtesy of the FCK website)

As a fan, what better interaction can you experience than with watching the game live, but then perhaps watching & listening to an action replay within seconds on your mobile phone?

This trend is well underway in the English Premiership, and hence why the request for information about personalised O-buds earphones is very strong. The value of an additional income stream is attractive and visually welcoming, as fans travel to and from the game wearing their club branded earphones.

If this article is of interest to anyone, it might be to football clubs, or maybe Handball Clubs, or Ice Hockey, Cycling Teams, etc, etc

                                           http://www.o-buds.dk

Regards  O-buds.dk earphones

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branding

football

promotional