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Wednesday 11 June 2014

Why your office might be empty..........by Michael Moritz

Six books that explain the frenzied interest in the World Cup
When Brazil and Croatia kick off the World Cup this Thursday, the English speaking literary giants will be absent. It isn’t until England plays Italy on Saturday that the writers Wayne Rooney, Steven Gerrard and Frank Lampard will make their first appearance. Rooney, Gerrard and Lampard have each published autobiographies in recent years that, unfortunately, deserve to be tossed on the mountain of worthless books written about the game.
Luckily, there are several books about soccer that go against the grain and stand up to the ultimate test of any literary work: they are worth reading more than once. Unlike the books written by the lads which come out of the same food mixer (ingredients: hard-scrabble background; childhood spent gnawing on sparrows’ bones; declaration of lifelong affection for club; tales of practical jokes played on teammates; declaration of familial love; badinage about teammates' nicknames; declaration of lifelong loyalty to second club; declaration of love for first wife; bouts of food poisoning before vital games; declaration of lifelong dream to play for third club) – the best works place soccer in perspective.
Here are five, a selection hopelessly biased towards those written in English, that may be more interesting than many of the 64 games that will be played in Brazil. I was steered towards two of these by a pair of the world’s best soccer writers, Simon Kuper of theFinancial Times and Rob Hughes of the International Herald Tribune.
The Ball is RoundThis is the first and last word for those interested in the history of football, sometimes called soccer. It’s a work of stupendous erudition composed in a manner that is captivating whether your homeland is in the Americas, Europe or Africa. Its author, David Goldblatt, explains how soccer has grown against the background tapestry of the political and economic circumstances of its principal homes. Goldblatt shows how soccer, at first merely a neighborhood attraction, is now followed from the mountains of Bhutan to the forests of Patagonia due to the growth of television and satellite coverage.
A century ago, players who turned out for a European club were probably born within hailing distance of the stadium. Today they come from all over the world – a tribute to the ease of air-travel, the greed and occasional venality (and corruption) of club owners and some of soccer’s main associations, the emergence of soccer-players as celebrities – and an ever-larger television audience. Recently in England, a commission was charged with protecting an endangered species: the indigenous British soccer player – threatened by the predator, the overseas player with infinite talent who might come from Ghana, the Ivory Coast, Brazil, South Korea, Uruguay and, in recent years, the U.S. 
The Football Man. First published in 1968, the tail end of the period during which the English could still delude themselves that they were the world’s greatest soccer power (and just a few years after not just England but also Scotland, Wales and Northern Ireland somehow qualified for the Word Cup), this work explains how the sport came to have a popular following.
Exquisitely written by Arthur Hopcraft, who later wrote screenplays such as Tinker, Tailor, Soldier, Spy, it includes as powerful an invocation of the grip of soccer as you will find anywhere:
What happens on the football field matters, not in the way that food matters but as poetry does to some people and alcohol does to others: it engages the personality. It has conflict and beauty, and when those two qualities are present together in something offered for public appraisal they represent much of what I understand to be art. The people own this art in the way they can never own any form of music, theatre, literature or religion."
Among the ThugsWritten by Bill Buford in 1990, after soccer mobs had spent 20 years perfecting the brutish violence that was the British equivalent of hurricanes swooping down on the Gulf Coast, this book offers a view of a particular time which, thanks to the aftermath of a series of terrible stadium disasters in which hundred perished; a long period during which British clubs were banned from Europe; and the installation of seats in every ground, is as much a period piece as Clockwork Orange.
Today women and children are safe inside British soccer grounds while, sadly, stadium violence now haunts Italy and thugs in Eastern European stadiums specialize in vicious taunting of black players.
The Football MenI keep returning to Simon Kuper’s portraits of about seventy footballers, managers and other people associated with the modern game. These exquisite profiles are like a work of mixed media: the ink drawing of the player or manager under scrutiny; the pencil outline of the landscape from which the person has emerged and the gouache wash that blends the two – among them the Dutchman, Johann Cruyff, the Portugese, Jose Mourinho, the Frenchman, Arsene Wenger, the Spaniard Cesc Fabregas, the Argentinian Lionel Messi and the Englishman David Beckham.
Most of the men portrayed by Kuper, all of whose lives have been defined by a round ball, are more complicated than they first appear. Some prospered, others survived, and a few fell from grace. Kuper’s pot-pourri shows what’s possible when a fine writer, not obligated to follow the daily fortunes of any one team, turns an observant eye to sport.
The Damned UtdOwners of soccer clubs hire and fire managers (coaches) with more rapidity than hedge fund managers buy and sell stocks. In 1974, Brian Clough, by then one of the best-known managers in Britain, was hired by Leeds United to assume the role held by Don Revie, who had left to manage the English national team.
Clough, one of the most quick-witted characters ever to manage a club, antagonized the Leeds’ players, disappointed the fans and within 44 days was out of a job. In later life, Clough descended into alcoholism and 15,000 people attended his memorial service. This mordant and absorbing novel by David Pearce was made into a movie with the same name in 2009.
Vertigo, One Football’s Fear of SuccessEver contemplated what it is like to devote an entire life to following an English Premier League club – particularly one that, in the past 40 years has never won a championship? Then John Crace is your man and, in Vertigo, he describes how his life revolves around the north London club, Tottenham Hotspur. His wife, his employer, and his credit card company tolerate his addiction.
Crace doesn’t miss a home game; he tramps to obscure corners of Europe to watch away games; he scours eBay for old tickets, match programs and trinkets and lives a life of perpetual – but not surprising – disappointment. Little wonder that he discloses a lifelong battle with anxiety and depression. No shrink would ever suggest someone’s spirits would rise by swearing allegiance to Tottenham Hotspur, the perpetual bridesmaid of London Soccer.
Top photo: The Corinthians Arena in Sao Paulo, which will host the opening match of the World Cup between Brazil and Croatia (Miguel Schincariol/AFP/Getty Images).

Sunday 18 May 2014





HOW DOES THIS HAPPEN IN MY POCKET  ???....


Ever wondered how this keeps happening ?

I'm sure the “tangling up of earphones” must have made it to your “the most intolerably irritating things in the world” list very easily. We keep our earphones in our bags, pockets, etc. always to find them all tangled up when checked upon later. And this leaves us with the question: Why does this happen? You might have to straighten your earphones out yourself but we’d take the pleasure of straightening this question out for you.As much as it may surprise you, there is a whole mathematical discipline, which they call “the knot theory” which deals with the issue of the types of knots that get formed in storage. Studies have identified more than a 100 types of knots that happen in your pocket. In over 3400 different trials (Spontaneous knotting of an agitated string, Dorian Raymer and Douglas Smith), it was found that the probability of knot formations in earphones kept in the pocket is sky-high and each time a new type of knot is formed. It's not very probable that you would come across the same type of knot twice.


Wednesday 14 May 2014

Why are the Danes so happy ?....




The first World Happiness Report, commissioned for the UN Conference on Happiness, held in April 2012, drew international attention as a landmark first survey of the state of global happiness. title of your first image post. Great looking images make your blog posts more visually compelling for your audience, and encourage readers to keep coming back. 

The Report shows the major beneficial side-effects of happiness. Happy people live longer, are more productive, earn more, and are also better citizens. Well-being should be developed both for its own sake and for its side-effects.  

This is not the first time the Danes have been awarded this prestigious title. Back in 1973, the European Commission decided to set up a ‘Eurobarometer’ to find out about issues affecting its citizens. Since then member states have been surveyed about well-being and happiness. Amazingly Denmark has topped the table every year since 1973.Professor of Economics Christian Bjørnskov from Aarhus Business School knows all about happiness, he even wrote his PhD on the subject.

“The happiness surveys normally ask people to evaluate their lives. Research show what makes the Danes so happy is that they are very trusting of other people they don’t know. Trust helps make people happy. Also just as importantly, Danes feel empowered to be able to change something in their life if they don’t like it,” he says.“The great thing about Danish society is that it doesn’t judge other people’s lives. It allows them to choose the kind of life they want to live, which is sometimes not always possible in other countries, so this helps add to the overall satisfaction of people living here,” he adds.It also seems the Danes attitude to money is refreshing different from other countries.




 Money is not as important in the social life here, as for example Britain and America. We probably spend our money differently here. We don’t buy big houses or big cars, we like to spend our money on socialising with others,” concludes the Professor.

Tuesday 6 May 2014

So what football team are you listening to ?



So why have so many English football teams embraced O-buds earphones as part of their branding strategy ? This is probably best summed up by one of our clients.....                                                                                                                                           " Its a breath-takingly simple idea"

Amongst our clients, including Aston Villa, Derby County, Notts Forest, Wolves, Birmingham City , Ipswich Town etc. this "simple idea" has satisfied a multitude of requirements. The O-bud earphones carrying the team colours, name and logo make a perfect retail opportunity for the profitable football club shop and web-shop. 
For any proffessional football club, branding is crucial, an "invisible" football team is as effective as a locking the Goalkeeper in the cupboard on match day.

Brand awareness filters into every area of the football clubs existence, we have realised this by the multitude of ways our earphones have been used as Corporate hospitality gifts, Loyalty rewards, Staff promotions,  Club Events, and by sponsors of the club. (Castrol Oil recently commissioned O-buds earphones for their involvement in the Brasil 2014 World Cup.)

There is an interesting trend emerging amongst clubs all over Europe. The introduction of wi-fi within the stadium. An example of this can be seen at FC Københavns Parken stadium. 

( FCK - Main Sponsor Carlsberg - Danish brewery
Kit Sponsor, Match and leisure clothes: adidas Shoes and boots: adidas. 
Achievements  :Danish league .Winner: 2013, 2011, 2010, 2009, 2007, 2006, 2004, 2003, 2001, 1993 Runner-up: 2012, 2005, 2002, 1994 Third place: 2008, 1998.)

 PARKEN and TELIA, the mobile and Broadband giant brokered an historic deal, the first of its kind in Scandanavia. An agreement that sets new standards for experience in PARKEN .
"Telia is already a sponsor of the installation and operation of the largest wireless network in Parken , which means that all PARKEN guests can enjoy free WiFi from 1 July . "
                                                                    (courtesy of the FCK website)

As a fan, what better interaction can you experience than with watching the game live, but then perhaps watching & listening to an action replay within seconds on your mobile phone?

This trend is well underway in the English Premiership, and hence why the request for information about personalised O-buds earphones is very strong. The value of an additional income stream is attractive and visually welcoming, as fans travel to and from the game wearing their club branded earphones.

If this article is of interest to anyone, it might be to football clubs, or maybe Handball Clubs, or Ice Hockey, Cycling Teams, etc, etc

                                           http://www.o-buds.dk


Regards  O-buds.dk earphones